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HERE'S LOOKING AT YOU, BURBERRY!

4/1/2013

 
I had to give up wearing plaid a number of years ago when my hips refused to take a back seat (where they rightfully belong, by the way) to the demands of fashion.  Alas, I feel woefully behind  (thanks, derriere!) when it comes to my defunct fashionista status. 
 
I mean, plaids do have a tendency to shout, “Look at me!”  
 
Case in point: the Burberry Store on Chicago’s Magnificent Mile.  There’s no missing this rad plaid fashion statement!
Picture
They did such a good job matching up the stripes along the seams. That's a quality garment!
Butt (pun intended), did you notice, the Burberry building can get away with all that plaid because of its demure dimensions?

No way could the ample assets of Burberry’s nearby sisters (including yours truly) get by with such a loud declaration of runway arrogance; at least not with the elegance and essence of Englishness befitting a company with royal connections (Burberry was awarded a Royal Warrant from Her Majesty the Queen in 1955, which essentially allows the London based company to do a little name dropping when it comes to their esteemed customers).   

Despite my aversion to plaid (so sad!), my fashion needs didn’t preclude me from noticing Mag Mile’s newest addition to Chicago's Gold Coast (the five-story, 25,000 square foot beautifully-wrapped-gift-box of a building was squeezed into the former two-story predecessor on the northeast corner of  Michigan and Ontario) during a recent trip to the city; nor did my fashion needs preclude me from appreciating Burberry's fine plaid features, on the diagonal no less.

Burberry’s dark-knight fortress, which opened last November, seemed to relish the idea that plaid  is bad, as in good.  What’s not to like about the bling of that famous Tartan check.  Bling is a girl's best friend. The prominent display of those glossy geometric lines on those dark planes speaks to the magic and  mystery behind this fashion icon with humble origins in the lining of Thomas Burberry’s virtually indestructible water-resistent outdoor wear, including his famous trench coat.  

The very same coat that made it all the way to the South Pole in 1911 with the first gentleman to achieve such status, Norweigan explorer Captain Roald Amundsen; the same coat (well, not the exact same coat, just another coat off the rack) that made the first non-stop flight crossed the Atlantic with Captain  John Alcock and Lieutenant Arthur Whitten Brown in 1919.

That trendy trench coat of World War II fame was as much a part of Humphrey Bogart’s bad ass character of Casablanca fame in 1942 as was his parting line to one classy lady:  “Here’s looking at you, kid.” 

My sentiments exactly;  here’s looking at you, Burberry!   


Joan
4/1/2013 09:06:01 am

As a seamstress, love the plaid building and your knowledge of quality design. My daughter Denise (44) refuses to wear plaid because she claims that's all I used to make for her.

Sherry
4/1/2013 11:18:07 am

I'm sure you matched the seams, too! It was undoubtedly a labor of love.

Diane link
4/2/2013 02:31:09 pm

Ditto on Joan's comment and my daughter still wears and loves plaids. Remember madras?

Sherry
4/2/2013 02:43:18 pm

I do remember madras. That I would consider wearing.


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